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How to manage e-commerce returns efficiently
return policy sign

How to manage e-commerce returns efficiently

The rise of online shoppers has made the e-commerce industry one of the biggest revenue-earning sectors in the country. Today, many e-commerce players in the market compete to provide top-quality products and services to their customers. They offer various facilities, and a return policy sign is the most promising one. It ensures the customer that they can send the product back to the e-commerce company in case of dissatisfaction.

Plus points of having a return policy
If you own or manage an e-commerce business, you may know that handling returns are quite a complex and tedious task. Today, customers are quite aware and well-informed. They know that the gap between sellers who are intentional about returns and those who are not is widening. Having a clear and defined return policy sign has many advantages. Firstly, it gives potential customers the impression that you are a genuine e-commerce retailer. So, they shop from you without hesitation, boosting sales. Customers know what to expect from you and what products they can return. Lastly, a return policy helps to communicate your business’ operational policies internally so that everybody is on the same page.

Ways to handle your e-commerce returns smartly
How your organization handles returns impacts the experiences of customers. Moreover, it plays a pivotal role in determining your venture’s operations, sales, and profitability. Here are some tactics to follow.

  • Offer convenience to your customers
    The needs and preferences of people among different groups vary. Similarly, the reasons to make a return will differ. If you can adapt well to these differences, you can have an edge over your rivals. It is advisable that you make information easily accessible to your customers. Ensure that the content related to the return policy is readable and mobile-friendly.
  • Put a reasonable time restriction
    You can specify the time-frame limit of the return policy. You can consider keeping a limit of 30, 60, or 90 days from the date of purchase, as customers send products back within this duration. However, you may offer some flexibility to build goodwill. For instance, if you honor the return policy on day 32 in case of a 30-day return policy, there is a high chance of retaining loyal customers.
  • Be wise while offering complimentary return shipping
    One way to go about this is by providing free returns only if the order has reached a specified cart size. So, you can offer this facility if the customer’s order has surpassed USD 100.

Related Questions

Q1 : Which text size to choose while writing a policy format?

Choose a type style and a font size that is easy to read. Times New Roman and Calibri are two standard choices. The common font size used for body text is 10- or 12-point. Use a font size two sizes larger for headings. It helps the reader, if you also put headings in bold face. You may choose to put Policy titles in all caps and bold, and sub-secti

Q2 : What are the responsibilities of policy owner?

Responsibilities of policy owners: responsible for reviewing policies that may need updating, to determine who will be affected by the policy and ensure that their opinions are well represented in the policy, to delegate authority to policy administrators who then ensure that there is the effective management of the policy, to create a training pla

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Related Blog

  • Tips to create an impressive return policy
    Tips to create an impressive return policy

    When it comes to online shopping, all e-commerce portals have a return policy sign. It is an assurance for the customer that they can send the products back to the online retailer if it is defective. Alternatively, the customer can return the product if they are unsatisfied or have changed their mind. If you are in the e-commerce business, here are a few practices to create a powerful return policy sign.

    • Use simple English
      Understandably, you want to converse with your target group. However, refrain from using words that people do not understand and need a dictionary. While writing the policy, focus on keywords and reemphasize your commitment towards customers. Lastly, make it a point to incorporate recommendations suggested by customers.
    • Keep the policy easily accessible
      When customers log on to your website, they should be able to see the policy clearly. Ensure that they do not have to go on a treasure hunt to find the return policy related to your online store. Give your loyal customers the confidence that you are here to provide them with the best products and services. If they have not liked a product that they bought from your website, give them the flexibility to return it. By doing this, you will earn credibility, trust, and goodwill in the long run. Ideally, the best place to incorporate the return policy sign is on confirmation emails that customers receive on completing the purchase.
    • Do not copy-paste the policy of another e-commerce portal
      You need to build a unique identity for your business venture to ensure that it breaks the clutter and stands out from the crowd. Ensure that the content written for the returns and exchange section is original and has an element of creativity. Remember that a return policy sign is not one-size-fits-all. You can make it interesting by adding reviews of customers and their experiences they had while returning products. By doing this, you will build more value among your desired target audience.
    • Keep your employees well-informed
      Ensure all your team members are educated with the updated return policy guidelines and processes so that you can assist customers smartly.
    • Have all answers ready
      Customers may have different queries related to the return policy. They may want to know who will pay for the shipping? They may have other questions related to the time frame in which they can return products and the procedure involved. Ensure that you have the answers for all these queries in the return policy section so that they are not confused.
  • Return policies of different e-commerce portals
    Return policies of different e-commerce portals

    Return policies are the norms that sellers establish to manage the process by which customers exchange or return defective or unwanted products. Return policies are an extension of the customer service provided by retailers. As a customer, it is essential that you have a clear idea about the return policy sign of e-commerce brands while shopping online. Here, we take you through the return policies of various e-commerce platforms in the country.

    • Amazon
      Amazon and most of its sellers offer returns for products within 30 days of receiving them. However, some products have different requirements. If you shop for non-digital products through Alexa, you are eligible to avail of free returns. You may process your return as in the Returns Center to give back a product bought through Alexa. If you have paid any shipping charges, Amazon will automatically refund them to you. You will receive the shipping refund within seven days of Amazon receiving your product refund. If you buy groceries from Amazon, you cannot return them to the e-commerce retailer. However, you can ask for a replacement or claim a refund. Additionally, you can return Amazon-branded devices, like Echo devices, Fire TVs and tablets, Kindle e-readers, and branded accessories from the e-commerce retailer within 30 days of receipt of shipment, provided they remain in the same condition as on the purchase date.
    • eBay
      If you have bought a product from eBay that arrives damaged or does not match the description that was listed, you can return it and get a refund. In this case, you are covered by the Money Back Guarantee offered by the e-commerce retailer. You can send the product back even if the seller’s policy states that returns are not accepted. On the other hand, if you have ordered and received a product that you no longer want, you can check in the listing if the seller offers returns and how long you will need to wait to request your return. You can go through the listing by choosing the item in your purchase history. Once you commence a return, the seller has three working days to resolve your request. If the seller does not resolve your issue, you can contact eBay for help.