The rise of online shoppers has made the e-commerce industry one of the biggest revenue-earning sectors in the country. Today, many e-commerce players in the market compete to provide top-quality products and services to their customers. They offer various facilities, and a return policy sign is the most promising one. It ensures the customer that they can send the product back to the e-commerce company in case of dissatisfaction.

Plus points of having a return policy
If you own or manage an e-commerce business, you may know that handling returns are quite a complex and tedious task. Today, customers are quite aware and well-informed. They know that the gap between sellers who are intentional about returns and those who are not is widening. Having a clear and defined return policy sign has many advantages. Firstly, it gives potential customers the impression that you are a genuine e-commerce retailer. So, they shop from you without hesitation, boosting sales. Customers know what to expect from you and what products they can return. Lastly, a return policy helps to communicate your business’ operational policies internally so that everybody is on the same page.

Ways to handle your e-commerce returns smartly
How your organization handles returns impacts the experiences of customers. Moreover, it plays a pivotal role in determining your venture’s operations, sales, and profitability. Here are some tactics to follow.

• Offer convenience to your customers
  The needs and preferences of people among different groups vary. Similarly, the reasons to make a return will differ. If you can adapt well to these differences, you can have an edge over your rivals. It is advisable that you make information easily accessible to your customers. Ensure that the content related to the return policy is readable and mobile-friendly.
• Put a reasonable time restriction
  You can specify the time-frame limit of the return policy. You can consider keeping a limit of 30, 60, or 90 days from the date of purchase, as customers send products back within this duration. However, you may offer some flexibility to build goodwill. For instance, if you honor the return policy on day 32 in case of a 30-day return policy, there is a high chance of retaining loyal customers.
• Be wise while offering complimentary return shipping
  One way to go about this is by providing free returns only if the order has reached a specified cart size. So, you can offer this facility if the customer’s order has surpassed USD 100.

Return policies are the norms that sellers establish to manage the process by which customers exchange or return defective or unwanted products. Return policies are an extension of the customer service provided by retailers. As a customer, it is essential that you have a clear idea about the return policy sign of e-commerce brands while shopping online. Here, we take you through the return policies of various e-commerce platforms in the country.

• Amazon
  Amazon and most of its sellers offer returns for products within 30 days of receiving them. However, some products have different requirements. If you shop for non-digital products through Alexa, you are eligible to avail of free returns. You may process your return as in the Returns Center to give back a product bought through Alexa. If you have paid any shipping charges, Amazon will automatically refund them to you. You will receive the shipping refund within seven days of Amazon receiving your product refund. If you buy groceries from Amazon, you cannot return them to the e-commerce retailer. However, you can ask for a replacement or claim a refund. Additionally, you can return Amazon-branded devices, like Echo devices, Fire TVs and tablets, Kindle e-readers, and branded accessories from the e-commerce retailer within 30 days of receipt of shipment, provided they remain in the same condition as on the purchase date.
• eBay
  If you have bought a product from eBay that arrives damaged or does not match the description that was listed, you can return it and get a refund. In this case, you are covered by the Money Back Guarantee offered by the e-commerce retailer. You can send the product back even if the seller’s policy states that returns are not accepted. On the other hand, if you have ordered and received a product that you no longer want, you can check in the listing if the seller offers returns and how long you will need to wait to request your return. You can go through the listing by choosing the item in your purchase history. Once you commence a return, the seller has three working days to resolve your request. If the seller does not resolve your issue, you can contact eBay for help.